Pure & Simple Grain Free Chicken 395gm

Pure & Simple Grain Free Chicken 395gm


In stock

Let your dog indulge in our classic grain free chicken dog food. Made with 65% chicken, this recipe oozes with flavour.


Extra ingredients of sweet potato, carrots, peas and broccoli add vital vitamins and minerals to create the ultimate recipe for goodness and nutrition. With a variety of herbs subtly mixed in, from aromatic mint and rosemary to tangy parsley, oregano and marjoram, this assortment of flavours will leave your dog completely satisfied. With the wellbeing of your dog at the core of our values, we have selected a variety of healthy ingredients to keep your dog in tip top condition. These natural nutritional additives and extracts include cranberry, glucosamine, chondroitin, and yeast. Our Pure & Simple chicken dog food is also grain free. This enhances its digestibility and ensures your dog is happy and healthy, every day of the week.

At Lovejoys® we also believe that simple, natural ingredients are the best, most nourishing ingredients any dog could ask for. For that reason we do not include any artificial flavours or preservatives. Naturally good is the way we make them and promise that we always will.

Additional Information


Chicken (65%), Sweet potato (4%), Carrot (4%), Peas (1%), Broccoli (1%), Mixed Herbs (0.5%), Sunflower oil (0.1%), Prebiotic Mannan-Oligosaccharides (111mg/kg), Seaweed (55.6mg/kg), Glucosamine (38.9mg/kg), Chondroitin (22.2mg/kg),Yucca Extract (22.2mg/kg), Cranberry Extract (22.2mg/kg), Yeast Extract (11.1mg/kg), vitamins & minerals.

Nutritional Additives per kg:

Vitamins: Vitamin A 2,250 IU, Vitamin D3 328 IU, Vitamin E 26mg

Trace elements:Zinc sulphate monohydrate 66.7mg, Iron sulphate monohydrate 41.7mg, Copper sulphate pentahydrate 9.6mg, Manganese sulphate 6.25mg, Calcium iodate anhydrous 0.714mg, Sodium selenite 0.089mg


Crude Protein 10%
Crude Fats & Oils 9%
Crude Fibres 0.5% Calculated Values
Crude Ash 3.0%
Omega-6 2%
Omega-3 1.6%
Calcium 2%
Phosphorus 1.1%
Feeding Guide
Toy 1 - 5kg ¼ – ½
Small 5 – 12kg  ½ – 1¼
Medium 12 - 25kg 1¼ – 2¼
Large 25 - 45kg 2¼ – 3½
Extra Large 45 - 70kg 3½ – 4¾

These guidelines are not a fixed rule. If you think your dog needs a little longer to get used to their new food, increase the number of days over which you integrate it into their diet.

We also know that a lot of owners like to ‘mix it up a bit’, feeding a mixture of dry and wet food. If you’d prefer to be a Lovejoys® mixer, we recommend that whatever amount you reduce the dry food by, you replace with double the amount of Lovejoys Pure & Simple wet food. For example, if you normally feed your dog 150g of dry food and you reduce the amount by 50g, we would recommend you replace with 100g of Lovejoys Pure & Simple wet food.


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