Miniature Influencers
Instagram’s Most Popular Dogs

What pet lover doesn’t love to follow a cute canine on Instagram? And with more than 20 breeds of dog boasting over 100,000 total followers, you have a lot of options when it comes to choosing. We’ve analysed all the profiles to bring you Instagram’s most popular breeds of dog. But does following these famous fidos mean you’ll be bombarded with just cute photos all day, or can you expect to see other sorts of posts from these pups-turned-social-media influencers?


Jiffpom
Pomeranian
5,500,000
FOLLOWERS

Over the past few years the Pomeranian phenom, "Jiffpom" has emerged as easily Instagram’s most followed pet. But how many of Jiffpom’s Insta posts are organic,and how many promote brands or other social media stars?*

*Data based on 50 posts analysed from April 12-July 3 2017

Breakdown of Followers
by Dog Size


Toy Dog
13,208,500

Small Dog
14,786,100

Medium Dog
2,371,700

Large Dog
5,044,000

Giant Dog
101,000

36.9%
41.3%
6.6%
15%
0.2%

So, following Instagram’s most popular pet may in fact involve seeing more advertising thrown your way! And, perhaps unsurprisingly, this is a trend filtering down to all the major dogs of instagram. Case in point: Boo the Pomeranian now has his own weather app. In the digital age, even dog owners, ahem, dogs, are finding new ways to make money.