About our ingredients

The best quality, freshly prepared ingredients and a whole lot of goodness goes into all our food. Our nutritionists understand the importance of using high quality ingredients and just how much impact this can have on the health and happiness of dogs. We take great care to ensure that everything that goes into our food is always for the benefit of your dog and nothing else. But what do all these ingredients do? Well, here's a bit more information to help you understand.

Do you use British ingredients?

Yes, wherever possible we use ingredients from the UK. Some things we use just cannot be grown in this country, such as brown rice, but if it is grown or raised and available here, then that is what we will always endeavour to use.

Are all your foods GM free?

Absolutely! No question.

Do you add any chemical preservatives?

We use rosemary and vitamin E as natural preservatives, we don’t use any artificial colours, flavours or preservatives in any of our diets.

Why would I feed my dog a grain free food?

Some dogs have more sensitive digestive systems than others, which can be aggravated by the presence of grains in their food, including rice. In our grain free foods, we use a combination of potato, sweet potato, fruit and vegetables to provide the fibre and all the essential nourishment they need.

Why don’t we make a grain free puppy food?

It’s a question we are often asked and the simple answer is that throughout their growth stage, puppies need easily digestible carbohydrates in their diet and brown rice is the best source. Without it, they may suffer digestive and development problems, but once they’ve finished growing, a grain free diet is perfectly acceptable.

Why do we use these ingredients
Lovejoys® put health and happiness in every pack Nothing but a whole lot of goodness goes into all our food and the health and happiness within comes from the quality of our ingredients and the skill of our nutritionists, who blend and adjust them to make sure they are always just right. But what do all these ingredients do? Well, here's a bit more information to help you understand what some of it means.
  • Crude Protein Protein is an essential nutrient and it is involved in numerous functions throughout the body.
  • Crude Oil & Fats Are sources of essential fatty acids and provide a concentrated form of energy.
    Yukka Extract Yucca extract helps to clean deep within the gut and also aids digestion.
  • Crude Fibre Our foods contain sources of soluble and insoluble dietary fibre which are both important for digestive health.
    Chicory Extract
    (Prebiotic Fructooligosaccharides)
    FOS is a prebiotic that acts as a food source for beneficial microorganisms and selectively stimulates these along the digestive tract, improving your dog's health.
  • Crude Ash Ash contains minerals such as calcium, phosphorous, magnesium and sodium thatare required to strengthen bones and teeth.